Evaluation – Virtual A/B Test Yields Dramatic Category Improvement

Challenge

A large manufacturer wanted to optimize category sales by testing the opportunity around bagged cereal and key arrangement changes.

Test

The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales.

Results

Both test cells outperformed the Control at the category level and for the manufacturer. There was an opportunity for:

  • +9% bagged cereal dollar sales growth
  • 2X+ Kellogg bagged cereal growth versus Control and,
  • Increased positive shopper attitudes

The manufacturer planned to propose one of the two planograms to their key retail partner as part of the reset process.

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