A large manufacturer wanted to optimize category sales by testing the opportunity around bagged cereal and key arrangement changes.
The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales.
Both test cells outperformed the Control at the category level and for the manufacturer. There was an opportunity for:
- +9% bagged cereal dollar sales growth
- 2X+ Kellogg bagged cereal growth versus Control and,
- Increased positive shopper attitudes
The manufacturer planned to propose one of the two planograms to their key retail partner as part of the reset process.